Life-cycle of a plastic Toothbrush
missionsustainability
April 24, 2022
Reviving Oral Care with Ayurvedic Wisdom: story of Shudh_hi
By Ketul
Updated 01 Nov, 2024
10 min read
Contents
In a society increasingly dominated by artificial answers and fast cures, Sudipta Gupta and Pradipta Gupta, two sisters, have bravely returned to their origins. They co-founded Shudh_hi and are on a quest to change oral health with their Ayurvedic tooth powder, which combines ancient knowledge with modern sensibilities. Their company, which was inspired by their grandparents and family traditions, exemplifies the power of natural living and the value of attentive self-care.
Shudh_hi's Ayurvedic origins
Shudh_hi’s journey began with a simple yet deep realization: a need for better, more sustainable dental care solutions. Sudipta relates her personal experience, revealing how she, like many others in her group, dealt with dental issues such as sensitivity, cavities, and recurrent foul breath. Despite its billion-dollar valuation, the mainstream toothpaste business failed to adequately address these concerns. The sisters then started to look further into the causes of these disorders, uncovering a common thread—the use of artificial sweeteners and the hasty brushing practices promoted by commercial goods.
Using this exploration lens, the sisters set out to build an alternative that respects both tradition and health. Their Ayurvedic tooth powder not only draws on their family’s wisdom, but it also promotes a fresh approach to dental hygiene. Described as “yoga for teeth,” this device encourages consumers to take their time and approach dental care with focus and awareness.
The philosophy behind the Shudh_hi product
Shudh_hi‘s core values are transparency and education. Sudipta believes that knowing the “why” behind a product is critical for customers. With this in mind, Shudh_hi uses social media channels to educate potential clients about the health advantages of their Ayurvedic tooth powder and to build trust via transparency. They think that informed customers are empowered to make decisions that benefit their health and the environment.
The creators are clear: tooth health is not something to be addressed later in life. Many individuals assume that losing teeth is a normal part of aging. Sudipta, on the other hand, provides significant historical evidence—skeletons of 107-year-old Romans retained undamaged teeth as a result of their low-sugar diet. This newfound information inspired her to cut sugar from her diet, resulting in major improvements in her oral health.
A commitment to quality
Shudh_hi’s teeth powder exemplifies the sisters’ commitment to excellence. They focus acquiring entire spices and herbs and maintain stringent quality control throughout the manufacturing process. This devotion stems from their view that high-quality components are necessary for an effective product. Sudipta and her family run production with a small crew and use a hands-on approach to guarantee that each batch reaches their high standards.
The process of creating their product was not rapid. Over three years of research and testing went into perfecting their tooth powder, with a special emphasis on flavour and texture. Understanding the value of acceptance, particularly among youngsters, was critical in their growth. They intended to build a product that would be both functional and entertaining to use. What was the result? A product that fits effortlessly into everyday routines, encouraging healthy habits while remaining delicious and enjoyable.
Shifting consumer perceptions
Educating customers, especially younger generations who might not yet understand the need to alter their dental care practices, has been one of Shudh_hi’s biggest hurdles. This effort is made more difficult by the growth in dental problems among young people, which is frequently connected to unhealthy diets and lifestyle choices. Sudipta does, however, notice encouraging comments from parents whose kids have embraced their items with open arms. This change in thinking points to a larger trend toward more natural, healthful options.
The entrepreneurs are certain that the value of their product would be evident despite pricing worries. According to Sudipta, a lot of customers are still unaware of the long-term advantages of spending money on high-quality dental treatment. They draw attention to the cumulative impact of skipping necessary care as well as the frequently concealed expenses related to dental procedures. From this angle, purchasing Shudh_hi’s product turns into a wise financial move that eventually results in cost savings and improved health.
Sudipta thinks that customers will be increasingly inclined to switch to Shudh_hi’s products as they start to realize the inherent worth of what they are buying. The sisters have positioned their business as a movement as much as a product, encouraging people to reconsider dental hygiene practices and accept the benefits of natural remedies.
Mindful oral care rituals with Shudh_hi
The goal of Shudh_hi is to turn brushing teeth into a conscious and self-care activity rather than a routine task. Sudipta advises individuals to take use of this opportunity to think and interact with their ideas when brushing. In addition to enhancing tooth health, this procedure strengthens a person’s bond with their general wellbeing.
“To offer natural goods that benefit both the environment and human health. However, it wasn’t simple to make this idea a reality.”
says Sudipta.
Users might develop a more considerate attitude toward their health by including a natural product into this everyday routine. “I’ve started to look forward to that time, listening to music and reflecting on my goals while I brush,” she says, describing her own experience. For Sudipta and her clients, this change from considering brushing as a job to viewing it as a time for personal care has been empowering.
Shudh_hi's vision for the future
Fostering a cultural change toward sustainability and conscientious living is more important to Shudh_hi’s future than merely growing their product range. Sudipta and Shiksham are focused on launching new goods that complement their objective of advancing health via natural remedies. Sudipta is hopeful about their brand’s long-term effects as consumers increasingly choose natural and organic items.
“I can’t predict where we’ll be next year or in two years, but I can tell you that eventually, this product will be part of everyone’s lives,”
Sudipta says, reflecting on her goals.
She is confident because she knows that people who want to live a better lifestyle will always be drawn to natural alternatives. The sisters are dedicated to keeping their items affordable without sacrificing quality.
Sustainable future
Sudipta and her sister have adopted more sustainable lifestyle choices in addition to dental treatment. They choose high-quality, recyclable alternatives to plastic and even compost their garbage at home. Their packaging reflects their dedication to sustainability, and they want to launch new designs that more effectively convey the ideals of their business.
A deeper concept is reflected in Sudipta’s journey: the notion that even modest, deliberate improvements may have a big influence. Whether it’s thoughtful brushing or other lifestyle changes, she stresses that making time for self-care may have a positive impact and encourage others to make more deliberate decisions.
She fervently promotes a sustainable way of living and frequently talks about her personal path to conscious living. Sudipta’s decisions, which range from composting kitchen trash to eliminating single-use plastics, might serve as motivation for those wishing to make comparable adjustments. “We can choose better quality that is easily recyclable, but we can’t completely eliminate plastic,” she says.
Building a community
Shudh_hi is a community as well as a company. The company’s founders have worked hard to interact with its clients, encouraging discussions on sustainability, health, and individual wellbeing. They encourage customers to make educated decisions by disseminating useful information about the advantages of their products on social media sites.
One aspect of Sudipta’s goal is to create an environment where clients feel a sense of belonging to both the business and one another. She stresses the need of creating a community based on common ideals where people may congregate to talk about their experiences with sustainability and dental care. She states, “We want to promote discussions about health and wellbeing.” “We can learn more from one another the more we interact with our customers.”
A commitment to research and development
Sudipta and Shiksham understand that the process doesn’t stop with the creation of a product; ongoing investigation and community input are crucial for expansion. In order to improve their goods and find new prospects, they aggressively solicit feedback from their clientele. Their dedication to innovation is a reflection of their conviction that it is critical to be attentive to customer demands.
Shudh_hi is committed to their goal of improving health via natural solutions even when the market changes. Sudipta and her sister are always experimenting with new concepts and components to make sure their products reflect the most recent developments in holistic health and dental care.
A step towards natural oral care
Shudh_hi is a movement that aims to restore natural living and holistic health, not just a commodity. In addition to treating oral health issues, Sudipta Gupta and her sister are promoting a change in the way we think about self-care with their Ayurvedic tooth powder. They encourage customers to take their time, educate themselves, and adopt a more attentive, health-conscious approach to dental hygiene by fusing traditional and contemporary methods.
Shudh_hi is a ray of hope in a world where quality is sometimes eclipsed by convenience, demonstrating that going back to our origins may result in a better, healthier future for all.
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