How we helped CATCH Foundation double the green cover in one year

How we helped CATCH Foundation double the green cover in one year?

Mission Sustainability team worked closely with Catch Foundation overcome its digital presence and customer relationship management challenges. By identifying the root cause of the problem and providing targeted solutions, we were able to improve the organization’s outreach and impact.

Impact created with CATCH Foundation in last one year

Trees grown 1,17,000 of
previous year

New Dense forests created
across 17 cities

80+

CSR collaborators added

About Catch Foundation

Catch Foundation is a non-profit organisation that focuses on afforestation and increasing green cover across the country. From 2016, they have grown 45+ dense forests across Gujarat and have solid network of 500+ eco-warriors. Despite its strong on-ground work, the organisation was facing significant challenges that were affecting its growth and impact.

Challenges & Solutions

Winning stakeholder’s trust

Lacked a robust system to monitor and track the progress of forest plantation projects in real-time, making it difficult to show updates to key stakeholder’s.

Afforestation impact tracking platform

We built a backend system on custom CMS and did on-ground staff training for entering progress of each project. Making it easy to quickly track updates across all projects.

Organisational inefficiency

Existing flat team structure was not suitable to meet the organisations goal. Lost and scattered communication between on-ground team and admin team impeded effective project management.

New Processes & Teams

We worked closely with the team to define and set up organisational team chart with clear roles and responsibility. Setting up processes with proper tools that helped teams work efficiently.

Limited growth opportunities

CATCH Foundation was not exposed to potential of collaborating with the national levele government initiatives and organizations. Also, a limited knowledge on approaching these organizations.

Communication & Partnerships

Our team helped opened gateways for CATCH to work with these entities with impactful PITCH decks and partnership proposals.

Brand presence on Social media

Identifying the Ideal Customer Profile (ICP) was a major hurdle. Understanding who to target and which markets were most suitable for their product was unclear.

Building value-based brand

All projects on website accessible to everyone
Standardised reports of each site to key stakeholders

Words from founder

“ We have been working with Mission Sustainability team for almost a year now. From afforestation project tracking to social media growth, they have transformed the way we operate in crucial way. “

Bharat Sisodia

Founder & Chairma, Catch Foundation

Amplifying CATCH’s Brand Presence

Mission Sustainability first identified the root cause by conducting extensive research and analysed the best-performing content in the environmental conservation field. We found that authenticity from on-ground activities boosted brand trust and impact.

We then worked closely with Catch Foundation’s on-ground project managers to capture authentic information create from their afforestation sites. We used photographs and videos to showcase the organization’s impact, making it more relatable to the audience. This helped generate transparency and increase user engagement across Catch Foundation’s digital channels.

Social media growth

80 -> 1.6k

Organic growth on
Linkedin

25+

Leads generated in a
month

50+

PR activities and
events

Over the course of our one-year collaboration, we equipped CATCH with 250+ social media posts and 25 videos covering diverse aspects of afforestation, along with all necessary print materials. This strategy significantly expanded their following and reach on LinkedIn, Instagram, and Facebook.

Empowering CATCH with Digital instrastructure

We recognised the urgent need for CATCH Foundation to showcase their on-ground work both to stakeholders and on digital platforms such as their website. With numerous activities happening on-site, we streamlined a process that allowed on-ground staff to share updates with stakeholders.

To support this, we developed Afforestation impact tracking platform and trained their on-ground team to use it effectively. This enabled timely updates across digital channels, increasing individual donations through website and attracting more CSR collaborators.

Impact of digital transformation of CATCH Foundation

30+

Projects update on new
tracking system

21,000+

Photos collected from forest
sites every month

1,200+

Website visitors per
month

Key Solutions offered by us

New processes and teams

We worked with the CATCH Foundation to create a clear organisational team chart, outlining roles and responsibilities for each team member. This structure enhanced communication, minimised ambiguities, and facilitated smoother project execution.

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Afforestation Tracking System

We developed a tailored project tracking system that allowed CATCH to monitor the progress of each plantation site. This system provided a comprehensive overview of ongoing activities and developments. Weekly pictures and videos captured maintenance and plantation activities, enabling real-time assessment of project status.

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Transparency through new website

We designed & built new brand website for CATCH Foundation. With this new identity centred on afforestation, CATCH can now provide transparency about their projects and process to all its stakeholders with few clicks. Our unique approach is to build trust in this industry which is working hard to restore green cover.

Visit website