- Case study
Taking idea of pesticide-free food into a venture with Foodsatvam
- Case study
Taking idea of pesticide-free food into a venture with Foodsatvam
Mission Sustainability played a pivotal role in FoodSatvam’s journey, from ideation to market penetration. Over past 2 years, we worked with Harshit Dave, founder of Food Satvam, to grow his personal project into a venture. Educating and enabling the production of high-quality, pesticide-free food, at home using Hydroponics. Saving water, soil, and personal health.
Outcome of our collaboration till now
100+
individuals began
consuming pesticide-free food
consuming pesticide-free food
1,500+
People made aware about
Hydroponics benefits
Hydroponics benefits
80+
CSR collaborators added
About FoodSatvam
FoodSatvam is a company that aims to educate and enable the production of high-quality, pesticide-free food at home using hydroponics. The founder, Harshit Dave, was motivated by his M.Pharm project, which revealed the negative effects of pesticides in fruits and vegetables. This led him to explore alternative methods of growing organic produce, ultimately leading him to develop a hydroponics at-home kit. FoodSatvam’s mission is to spread this solution to others through their venture, with a focus on sustainability and reducing the use of pesticides in food production.
Challenges & Solutions
- Challenge
Finding Product-Market Fit
Identifying the Ideal Customer Profile (ICP) was a major hurdle. Understanding who to target and which markets were most suitable for their product was unclear.
- Solution
Getting first customers
- Clear organisational team chart,
- Lead generation pipeline
- Staff training for using tool and communication
- Challenge
Market Penetration
Identifying the Ideal Customer Profile (ICP) was a major hurdle. Understanding who to target and which markets were most suitable for their product was unclear.
- Solution
Finding Product-Market Fit
- Clear organisational team chart,
- Lead generation pipeline
- Staff training for using tool and communication
- Challenge
Getting first customers
Identifying the Ideal Customer Profile (ICP) was a major hurdle. Understanding who to target and which markets were most suitable for their product was unclear.
- Solution
Finding Product-Market Fit
- Clear organisational team chart,
- Lead generation pipeline
- Staff training for using tool and communication
- Challenge
Building brand credibility
Identifying the Ideal Customer Profile (ICP) was a major hurdle. Understanding who to target and which markets were most suitable for their product was unclear.
- Solution
Finding Product-Market Fit
- Clear organisational team chart,
- Lead generation pipeline
- Staff training for using tool and communication
“ We have been working with Mission Sustainability team for almost a year now. From afforestation project tracking to social media growth, they have transformed the way we operate in crucial way. “
Harshit Dave
Founders, FoodSatvam
From personal project to a venture
Mission Sustainability adopted a phased approach, conducting multiple tests with varied market strategies to validate the concept.
As a first rule of our collaborations, we started using Harshit Dave’s Hydroponics kit at our own house. We grew and eat the food from it. This helped us understand pain-points of user and experience benefits fo Hydroponics if done right at home.
Market Understanding
By deploying surveys across diverse demographics, Mission Sustainability gauged awareness and willingness to invest in pesticide-free food. This foundational research helped identify FoodSatvam’s ICP, ensuring a solid product-market fit.
Mission Sustainability adopted a phased approach, conducting multiple tests with varied market strategies to validate the concept.
As a first rule of our collaborations, we started using Harshit Dave’s Hydroponics kit at our own house. We grew and eat the food from it. This helped us understand pain-points of user and experience benefits fo Hydroponics if done right at home.
Product Testing
Engaging directly with identified ICPs allowed for the delivery and testing of hydroponic kits. Feedback from these sessions was instrumental in enhancing product experience and support mechanisms.
Mission Sustainability adopted a phased approach, conducting multiple tests with varied market strategies to validate the concept.
Market Positioning and Channel Identificatio
Crafting a compelling positioning statement and establishing a user-friendly website facilitated FoodSatvam’s market entry. Seminars and government sector engagements further broadened reach.
Mission Sustainability adopted a phased approach, conducting multiple tests with varied market strategies to validate the concept.
As a first rule of our collaborations, we started using Harshit Dave’s Hydroponics kit at our own house. We grew and eat the food from it. This helped us understand pain-points of user and experience benefits fo Hydroponics if done right at home.
Enhancing Credibility
Participation in the IEEE GreenTech, Sustainability, and Net Zero Policies & Practices Symposium, along with the publication of a research paper, significantly bolstered FoodSatvam’s credibility.
Mission Sustainability adopted a phased approach, conducting multiple tests with varied market strategies to validate the concept.
As a first rule of our collaborations, we started using Harshit Dave’s Hydroponics kit at our own house. We grew and eat the food from it. This helped us understand pain-points of user and experience benefits fo Hydroponics if done right at home.
FoodSatvam’s journey, supported by Mission Sustainability, is a testament to the power of strategic market entry and product validation. By understanding the market, refining the product based on direct feedback, strategically positioning, and leveraging credibility-building opportunities, FoodSatvam has set a new standard in sustainable food production. This case exemplifies how innovative solutions, when paired with meticulous strategy and execution, can overcome initial business challenges to make a substantial impact on society.
Tools & services used
WordPress
Dukaan
Publer
Figma
Our team involved
Ketul Patel
Marketing & Operations
Shreyas Chaudhary
Design and Product
Tirth Gajjar
Technology and Strategy
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