PIPPA is a deep-tech sustainable packaging company developing bio-based barrier coating technology designed to replace conventional plastic flexible packaging - without compromising performance. Focused on PFAS-free, recyclable, and compostable solutions, PIPPA is helping businesses move toward packaging systems that are both commercially viable and environmentally responsible.
Pippa's coating
Bio-based barrier coating that replaces conventional plastic in flexible packaging. PFAS-free, recyclable, compostable — and it performs.
The positioning was simple: no trade-off. Not a compromise material. A replacement.
Visual Idenity system
Pippa lives between two worlds - lab credibility and environmental warmth. Too far one way and it reads industrial. Too far the other and it looks like every green startup.
The identity system holds both, with the material itself as the visual hero. Clear rules meant every new asset reinforced the last.
Typography
Fraunces - primary. Organic, editorial serif. The voice of the mission.
Sora - secondary. Geometric sans for body, spec, and UI. The voice of the proof.
Fraunces tells you why it matters. Sora shows you that it works.
PRINTING
Packaging is a trade-show industry. Pippa gets seen on exhibition floors, often for three seconds.
Large-format work was built as compression — one claim readable at distance, detail sized for whoever stops. Same brand on the booth as on the site.
Social Media & LinkedIn Management
For deep-tech B2B, LinkedIn isn't broadcast. It's credibility.
Strategic content planning and ongoing management, built on four directions: material innovation made simple, the shift away from PFAS, sustainability framed commercially, and Pippa's own milestones.
Consistency moved Pippa from occasional presence to recognised voice in sustainable packaging.
Mission Sustainability
We work with individual initiatives, startups, and NGOs rooted in sustainability
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